To make a clear presentation for a product that’s new for the Russian and Western audience. To create the visual solution from scratch as Volt for Drive didn’t have any content to be put on the website.
We’ve presented the service using electric blue lights that run along roads on a dynamic 3D map: they represent data flows and electric grids between many carriers.
Main menu consists of the main clients of the company: charging station owners, software operators and EV drivers — so the user goes straight to the offer made specifically for them.
There is a lot of complex information to be conveyed to the clients. That’s why the text pages have a lot of white space (sometimes quite literally white), no moving objects, a well-defined structure and clean illustrations.
One of the main purposes of the site is to serve as a presentation during investor meetings. In order for it to work fast under any circumstance, we adapted the animations for different devices, and rewrote some of the components from scratch for the best experience on smartphones.
Volt for Drive expresses gratitude to the Red Collar team for designing the promo site for our product. Our business is pretty complex and specific. The idea of electric vehicles is still new for Russia. Volt for Drive needed a site that would clearly state all of our focus areas and would transmit the image of a progressive and technologically advanced company.
We chose Red Collar because they impressed us with their outstanding portfolio. And that turned out to be the right choice. The agency maintains its service at high level by combining excellent product quality with competent communication with customers. That’s what many companies actually lack.
We were aware that Red collar is the most awarded company in the country, but our website winning in any nomination wasn’t the objective for us. The most important thing was to get a creative product of high quality that reflects the subject matter of our work. Though we were pleasantly surprised when after winning several awards on various platforms we started getting applications from all over the world — which is pretty important for the implementation of our strategy of merchandising the product on foreign markets. This is impressive!