To create a name, a logo, corporate identity and a website. To present the park as the best place to spend time for the whole family. The hard part was that there were no content at all — the construction of the park wasn’t over yet.
To show the most important things in the park: the emotions it gives to its visitors. This required a photoshoot and creation of several stop-motion animations.
We chose ‘Шишки’ (Shishki, rus. pinecones) out of dozens of suggested names for an obvious reason: the park is located in a pine forest. Logo got several illustrations to it. A fir tree in the middle letter Ш is interchangeable with the image of ice-cream or rocket to attract attention. Static horse and bird elements symbolize carnival fun.
We developed various versions of the same logo. Small ones are used in place of the full one when there isn’t much space and for the sake of readability.
For the many versions of the logo we’ve written the list of rules so they would always look good. Let’s take the main web version for example: it is suitable for print as well and there is a set of colours that look good together with the logo.
The journey from the main screen to the needed amusement ride is through animated interactive screens that get you acquainted with the zones of the park. You can play with the element on the way: lift the letters in headers or launch them like from a slingshot — or you can always go to the menu to get to the page you need.
Pages of amusement rides contain thorough information to alleviate any of the possible customers’ concerns. There’s info on the way rides work, how to observe safety, what are the age limits and so on — all in a simple language and with funny animations.
Some of the illustrations are hand drawn on top of the photos. You can dream of flying on the rocket or you can live through those emotions in the park — and turn a usual weekend into an unforgettable one.
Illustrations combine extreme objects with sources of simple joy like a bicycle with doughnut wheels, a rocket with cotton candy instead of rocket exhaust. Each one is in motion, they create the atmosphere of fun and fantasies.
You can learn about amusement rides or check the route to the park using your smartphone. The site’s loading speed is good, navigation and transitions are handy and you can still enjoy all the animations and interactions of the full desktop version.
To tell about the amusement ride park that has no amusement rides yet, to create an image out of nothing — I believe it’s a hard task. We chose Red Collar for that very reason: their capability to work well being backed by just an idea and to create a first-rate product in the end.
We understood that a site and a corporate identity are final products, but we never thought of the importance of the development part. That is a whole train of thoughts, a lot of software, photoshooting; it’s a capability to react to the client’s wishes and to interact them into the story; it’s a well-coordinated work of the team and the agency in general together with us — while keeping the plank up high.
Thank you, guys!