To create an image site that represents a modern company and a stable and reliable partner. It was important to emphasize that it is not the farm issue but the medical one.
We chose classic shapes and impressive technologies and added a shade of futurism. However, we stayed reasonable: the seriousness and stability of the company are to be felt.
The most peculiar element is a slider on the welcome page. It is complicatedly-developed but easy-to-use. Besides, it acts as a navigator. Changing the animals, you can not only read about the company’s activity but also move to the corresponding section of the product catalogue.
Each section, unit and detail works towards creating the right image. The distinguishing feature of the company is the ability to come to any region of Russia. We placed the information on the map designed in the website-style and split it into animated circles to show the company’s growth and increase in scale and extent.
We chose the most important and indicative advantages and presented them in non-standard format — as a circular interactive slider. Every few seconds it automatically flips through and attracts attention. You can choose the points yourself by drag-and-dropping the circle or clicking the shooters. The iconic system nicely illustrates each thesis.
We requested all the company’s data including detailed scans of instructions and collected them into a single handy catalogue. The filter is made of the animal-shaped icons. Using the sub-filter, you can choose the mode of application, the form of production, the type of medication, the active substance and the manufacturer. Each medication has its own icon representing the mode of application: thus, a drop means water-soluble medicine, a pyramid that consists of dots means a fodder additive, and a syringe means injections.
We created a personalized section of the contacts and gave the information about the core staff and the managers of focal areas on the main page so that the calling clients could find the interlocutors and learn about them.