To create a website which combines salon services and Aveda products, shows their careful and innovative approach to clients and reflects close brand connection with the nature.
Elegant design with a harmonious asymmetry. Calm colors in design, stylists photos on the forefront and floral compositions.
Main page introduces salon services: shows every website parts and gives the opportunity to go to the section.
Men and Women sections are visually divided into black and white colors. There you can find correspondent services and cosmetic.
Aveda is an international cosmetic brand, that has been existing since 1978. Modern technologies and green science traditions harmoniously combined in Aveda products.
The individuality of each flacon is underlined by the asymmetrical arrangement. Pictures of natural ingredients reflect organic composition.
When you mouse over the menu button it pointed up with elegant strikethrough. Thin lines frame products preview in catalogue as well.
Black, white and tender pastel hues are the basis of color decoration. Thereby the focus is on photos which reflect salon concept.
Our interaction with Red Collar team was very particular. We’ve met several times and were trying to understand each other for quite a long time.
At first, they didn’t hear us and were creating design with lots of floral elements. With our first agreement they did something that was not really appropriate for us, so we had to meet with the team and find the solution together.
We spent a lot of time finding the right color combinations and products previews.
We knew that it was the first «beauty» project for the agency and expected some difficulties because of that. In practice we realized that website creation is a really hard process that requires a lot of control and explanations of your vision to get the product you want.
Red Collar showed that they can not only listen but hear what their clients want and delve into any subject.